Our principles
We came up with three core principles that have defined everything we do from day one:
Artist-First
Music starts with the artist. The artist retains control, and remuneration is fair. We will never do anything with our recordings unless the artist tells us to. And we share 70% of the proceeds from distribution back with the artist—more than any label.
Democratising
We are there for every artist, no matter where they are in their career and how many fans they have. If they have only two fans, that’s great for us: then we will make two people very happy.
We support up-and-coming bands and the independent sector. We pledge to return 30% of our margins to the venues where the recordings were made or the promoter who organised the shows.
For too long, the grassroots sector has taken all the risk at the start of music careers without partaking in the success. We want to build a business that changes this and helps the people at the start.
Our system
And if artists want to make their own mix, they can. We set a reasonable download price with the venues, 30% of which goes back to the venue. That allows artists to download their show in full multitrack and make their own mix. Many artists have done this already and launched music on streaming platforms, their social media and YouTube videos, and even on vinyl.
Soon, we will have a platform where the artist can make their custom mix without downloading it - right there in our web app, from the multitrack sources, within minutes of every show. This will be 100% free, including recording and mixing. And distribution. Even better: artists that use this will receive 70% of the proceeds from distribution. And the venue gets 30% of the remainder, forever. Even if somebody streams it in 10 years, the venue still gets 9% of all streaming revenue!
